LET’S NOT REINVENT THIS WHEEL.

LET'S NOT REINVENT THIS WHEEL.

Call me old fashioned, but I’m pretty into air. And so is every single car manufacturer in the world. Not to mention, the most technologically-advanced car racing series in the world, Formula-1. So if all these guys are filling their tires with old-fashioned air, why do some strollers opt to fill their tires with foam? But before I get into this earth-shattering air vs. foam debate, let me tell you where I’m coming from. My first stroller was not a Bumbleride. It was a City Mini GT (foam-filled tires). I put a lot of thought into this purchase and admittedly, it has some legitimate strengths. In particular, it’s really easy to fold. I consider it the Honda Accord of strollers. It looks pretty good (although the styling is conservative), does everything pretty well and drives just as you would expect, nicely. After getting a little tired of “nice,” however, I opted for a stroller that I could actually connect with on a deeper level. Like, say, a fine automobile. You see, the difference between a Honda and BMW, for example, has to do with the intangibles. Like how you feel when you’re behind the wheel, how it takes the corners as if it is simply interpreting and responding to your innermost desires and how it looks. Yes, looks are so very important. To me, my Bumbleride feels like my car. I drive a BMW X5 diesel. Like my car, the stroller responds to me and to the road with confidence. The handling is spot on. The fabrics look and feel durable, yet luxurious and are equally good for the environment. It feels tight. And like a diesel BMW, it’s unique. If you’re a car lover, uniqueness is everything. Most importantly, the tires on my Bumbleride are filled to the brim with good old-fashioned air. Air is better. Air is nature’s shock absorber. Air is proven to deliver the most comfortable ride, while maintaining a high-level of performance. Air-filled tires can handle road elements far better than their foamy counterparts. Road elements that can jerk your precious baby awake from a happy slumber. Air is not about off-roading or all-terrain. Air is about the terrain we experience on a daily basis. Air is about handling all the terrains with ease and comfort as well as cornering like a Formula-1 car when road is smooth. This is why I’m sticking to air. Something that’s been pretty much the norm since a man named Dunlop decided to patent the idea in 1888. He’s long gone but his wheel remains the same. So let’s not reinvent it. - Graham Simon, Bumbleride Adventurer, Creative director. Daddy. Lover of anything with wheels. Learn more about Graham on his Adventurer profile, https://www.bumbleride.com/graham and follow him on Instagram at https://instagram.com/grahamsimon/ . stroller wheel

Older Post Newer Post

Leave a comment

Please note, comments must be approved before they are published